Molly Pittman – Smart Social Media

Description

Molly Pittman – Smart Social Media

A streamable training that teaches anyone how to run social media marketing at a high level.

Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.

There’s never been a better course to learn the complete skillset of a professional social media manager.

How Smart Social Will Help You Succeed

• Your Instructor Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You’re in great hands!
• New Curriculum The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies — so you know you’re getting the industry’s most up-to-date training.
• How-to Videos Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.
• Resource Library Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.
• Recorded Q&As for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.
• Guest Experts To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.
• Weekly action items To hold you accountable and help you reach your goals.
• You choose your speed All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.
• PLUS $591 in Bonuses When you join Smart Social, you get our Ambassador Blueprint ($397 value) and 2 months of Zipify Pages ($194 value) for free.

Course Curriculum

Over 13 modules you will learn how to implement Laura’s 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you’re building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.

SESSION 1: Think Like a Social Media Manager

COURSE VIDEOS

• Welcome to Train My Social Media Manager
• How to Think Like a Social Media Manager
• SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
• Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
• Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
• Session 1 Q&A and Feedback

SESSION 2: Forging Your Brand Identity

COURSE VIDEOS

• Forging Your Brand Identity, with Ezra Firestone
• Session 2 Q&A and Feedback

RESOURCES

• Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

COURSE VIDEOS

• Why Customer Avatars Are Key for Social
• How Do I Find My Avatar?
• Getting Into the Mind of Your Avatar
• Transformation Grid
• Session 3 Q&A and Feedback

RESOURCES

• Customer Persona Example from BOOM!
• The Customer Persona Canvas
• Customer Avatar Questionnaire
• The Transformation Grid

SESSION 4: Setting Social Media Goals

COURSE VIDEOS

• Setting Social Media Goals
• Facebook Walkthrough
• Instagram Walkthrough
• YouTube Walkthrough
• Which Advertising Platforms Should I Use?
• Session 4 Q&A and Feedback

RESOURCES

• Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

COURSE VIDEOS

• Content Strategy & The I.C.O.S.A. System
• Session 5 Q&A and Feedback

SESSION 6: Content Ideation

COURSE VIDEOS

• ICOSA Deep Dive: Ideation
• Agora Walkthrough
• Evaluating Content Performance with Google Analytics
• Session 6 Q&A and Feedback

RESOURCES

• The Content Grid
• The Content Marketing Funnel

SESSION 7: Content Creation

COURSE VIDEOS

• ICOSA Deep Dive: Creation
• Video Formulas
• Video Gear
• Blog Process, with Colleen Taylor
• Editing for Consumption, with Russ Henneberry
• Visual Systems, with Alison Matheny
• Video Content Formulas, with Ezra Firestone
• Session 7 Q&A and Feedback

RESOURCES

• Template: Blog Post, Email & Social
• Video Gear Order List
• Headline Formulas

SESSION 8: Content Optimization

COURSE VIDEOS

• ICOSA Deep Dive: Optimization
• IGTV: Resizing
• Creating Quote Images
• IGTV: Converting Horizontal Video to Vertical
• Session 8 Q&A and Feedback

SESSION 9: Content Syndication

COURSE VIDEOS

• ICOSA Deep Dive: Syndication
• How To Upload A Video To YouTube
• How To Upload A Video To Facebook
• Pinterest Pin Tutorial
• IGTV: Uploading Tutorial
• How To Upload To Instagram Stories
• Session 9 Q&A and Feedback

SESSION 10: Content Amplification

COURSE VIDEOS

• ICOSA Deep Dive: Amplification
• Amplifying a Blog Post Via Email
• Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

COURSE VIDEOS

• ICOSA Deep Dive: Analysis & Re-ICOSA
• Engagement Data in Facebook Creator Studio
• Analyzing Content Performance in Google Analytics
• Looking at Post Data in Agora Pulse and Klaviyo
• Session 11 Q&A and Feedback

SESSION 12: Customer Communication

COURSE VIDEOS

• Handling Customer Feedback / Protecting Your Brand’s Reputation
• Session 12 Q&A and Feedback

RESOURCES

• Responding on Social: Macro Examples

SESSION 13: Giveaways

COURSE VIDEOS

• Giveaways
• Social Contests
• Session 13 Q&A and Feedback

RESOURCES

• Giveaway Rules
• Giveaway Checklist

Sale Page: https://landing.smartmarketer.com/pages/smart-social

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