Bob Meijer & Miles McNair – Performance Max Mastery

Part 1: Fundamentals.

Fix your fundamentals & understand how pMax works

• Develop a deep understanding of how Performance Max works
• Learn how pMax works together with other campaigns (beware of cannibalization)
• Learn how to use our ‘Performance Max Mastery Framework’

Part 2: Strategy.

Choose the right strategy for your case

• Different Performance Max campaign strategies for Ecom & Lead Gen accounts
• These breakdowns will help you determine the right strategy for YOUR case

Part 3: Data input.

Feed the algorithm with high-quality, relevant data

• Learn why data input is crucial with pMax
• Overview of tracking best practices to ensure you feed the right data into the system
• Learn how to create audience signals to inform pMax who your ideal customers are

Part 4: Campaign structure.

Build a strong campaign structure

• Basic and advanced campaign structures for Ecom & Lead Gen
• Ecom: scale winners hard with Perfomance-Based Bucketing
• Lead Gen: get more control with our Fire & Ice campaign structure

Part 5: Assets.

Use optimized assets to drive conversions

• Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
• Use AI tools to quickly create high-performing image, video, and text assets
• Use our image, video and ad copy best practices

Part 6: Optimization.

Unlock insights and optimize like a pro

• Learn how to optimize Performance Max, even with very limited insights
• Unlock hidden insights with scripts
• Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn’t want you to know about these)

Bonus: private Discord channel.

Ask questions and connect with fellow students

• Get access to private Discord channel for Performance Max Mastery students only.
• Ask questions and connect with fellow Performance Max Mastery students.