Ben Settle – Client-less Copywriter

Is This the Path You’re On?

The path to success for the majority of copywriters looks like this —

You start by mastering the fundamentals — taking courses, reading books, and practicing your craft.

You work on your copy chops, build your portfolio with samples, and eventually land your first client.

Then your second…

And your third…

Over time, you work your way up to bigger, better-paying projects and perhaps even a few retainer or profit-sharing deals.

It’s a proven approach… one with clear steps to follow and it’s why so many writers choose it — and succeed with it.

There’s nothing wrong with this path.

It works.

Especially right now, when you consider:

• “The Leap” — where 10 years of expected growth in e-commerce happened in just 90 days during 2020, bringing millions of businesses online that need great writers to help with their digital marketing efforts.
• The widespread use of AI, creating a “sea of sameness” where nothing stands out, highlighting the urgent need for authentic, human communication.
• The emergence of the $9 trillion longevity economy, where the 50+ consumer is king and is screaming to be understood and marketed to in the way they want.

All these trends have created an unprecedented demand for skilled copywriters who know how to grab attention, connect with prospects, and move them to action.

So to be crystal clear:

The traditional path still works, and will continue to work.

But as I mentioned earlier… what if there’s another way?

One that builds on everything you’ve learned while giving you even more stability, and control over your career?

There Is Another Way… One That EVERY Copywriter Needs to Consider

It’s a path that gives you the choice to work with clients on your terms, or never need them at all.

And it’s a way to create something more lasting, far more predictable, and ultimately, more rewarding.

Now, the good news is…

With this alternative path, you are NOT going to abandon the copywriting skills you’ve worked so hard to master.

Instead, you’re going to leverage them in a NEW way.

One that benefits YOU exponentially more than the traditional “working with clients” route.

And the best part?

You can start this TODAY, even if:

• You aren’t the best copywriter in the world…
• You have ZERO connections in the industry…
• You’re working a full-time job…
• You’ve never had a single paying client…

This new approach strips away all the usual “gatekeepers” that typically stand between you and copywriting success.