Allan Dib – The 1-Page Marketing Plan Course

Description

Allan Dib – The 1-Page Marketing Plan Course

THE 1-PAGE MARKETING PLAN COURSE

Master the 1-Page Marketing Plan framework through high level theory to help you understand, in-depth walkthroughs to help you apply, and clear examples to let you know you’re on the right track.

WHAT’S INSIDE THE 1-PAGE MARKETING PLAN COURSE?

INTRO: THE #1 SECRET TO BEING A MASTER MARKETER

BY THE END OF THIS MODULE, YOU’LL HAVE:

• Laid the foundations for successfully marketing any business.
• Gotten started with the 1-Page Marketing Plan canvas.

TRAINING LESSONS

• Why It’s Always the Best Marketer That Wins
• Why You Need a Plan
• What is Marketing?
• Direct Response Marketing: The Only Marketing You’ll Ever Need
• The 1-Page Marketing Plan
• The 1 PMP Implementation Canvas

MODULE 1: UNCOVER THE TARGET MARKET THAT’LL JUMP THROUGH HOOPS FOR YOUR PRODUCT OR SERVICE

IN THIS MODULE, YOU’LL:

• Get clear on, research, and choose your target market.
• Create a detailed yet practical client/customer avatar.
• Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.

TRAINING LESSONS

• The Power of Niching
• Stuff For Your People, Not People For Your Stuff
• Understanding Target Market

PRACTICAL LESSONS

• Create Your Avatar
• Utilize The PVP Index for Getting Clear on Your Niche
• The Spywork Worksheet for Efficient Research
• The Successwise Survey Template for Understanding Your Audience
• Fill Out Square 1 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• PVP Index Worksheet
• Spywork Worksheet
• Create an Avatar Worksheet
• Create an Avatar: Successwise Example
• Your Accountability Buddy Meetup Module 1

MODULE 2: THE BLUEPRINT FOR A MESSAGE THAT HAS BUYERS SAYING “HECK YES!”

IN THIS MODULE, YOU’LL:

• Develop a unique selling proposition & messaging that connects with your audience.
• Craft an offer that converts.
• Apply your messaging to the most important parts of your business.

TRAINING LESSONS

• Connecting with your Audience
• Developing a Unique Selling Proposition
• Getting into the Mind of your Prospect
• Crafting an Offer that Converts

PRACTICAL LESSONS

• Messaging Research
• How to Use the Language of your Customers
• Get into the Mind of your Prospects
• Test Your Messaging
• Fill Out Square 2 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Craft and Test Your Elevator Pitch
• Copywriting Style Guide
• The Market Research Matrix Worksheet
• Branding Questionnaire
• Messaging Matrix Worksheet
• Accountability Buddy: Module 2 Worksheet

MODULE 3: MAKE STRATEGIC MEDIA DECISIONS & GET A RETURN ON INVESTMENT

IN THIS MODULE, YOU’LL:

• Choose the right media channel for your business & lay the groundwork for success.
• Craft a Super Signature that can generate thousands of dollars’ worth of business for you.

TRAINING LESSONS

• Reach Prospects With Advertising Media
• Select Your Advertising Media

PRACTICAL LESSONS

• Prioritize Your Channels Worksheet
• Content Strategy For A Year
• Fill Out Square 3 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Establishing Your KPIs
• Media Channel Brainstorm and Prioritization
• Your Media Selection Guide
• Content Calendar Template
• Accountability Buddy: Module 3 Worksheet

MODULE 4: HOW TO NEVER WORRY ABOUT FILLING YOUR PIPELINE

IN THIS MODULE, YOU’LL:

• Optimize your website to connect with your audience & stand out from the competition.
• Create your cornerstone piece of content – the most important content you’ll ever produce.
• Set up your CRM systems to track sales and prospects.

TRAINING LESSONS

• Become A Marketing Farmer
• Your Cornerstone Piece of Content
• Your Marketing CRM System
• Your Lead-Generating Website

PRACTICAL LESSONS

• Choose A Marketing CRM
• Fill Out Square 4 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Website Checklist Worksheet
• Create Your Cornerstone Piece of Content
• Accountability Buddy: Module 4 Worksheet

MODULE 5: TAKING PEOPLE FROM “WHO ARE YOU” TO “YOU’RE EXACTLY WHAT I NEED”

IN THIS MODULE, YOU’LL:

• Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
• Create your first 5 lead-nurturing emails, with proven templates and examples
• Start applying “human-to-human” marketing in your business.

TRAINING LESSONS

• The Mindset of a Marketing Farmer
• Nurture Your Leads Through Human-To-Human Marketing
• Conversation Leads To Conversion

PRACTICAL LESSONS

• Fill Out Square 5 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Lead Nurturing Framework
• Anatomy of an Email
• Examples of Successwise Lead Nurturing Emails
• Headlines Help
• Examples of Successwise Welcome Emails
• Super Signature Guide
• Marketing Coordinator Sample Ad
• Accountability Buddy: Module 5 Worksheet

MODULE 6: SETTING UP A SYSTEM THAT SELLS FOR YOU

IN THIS MODULE, YOU’LL:

• Implement important steps and tools to optimize your sales process for quality conversions.
• Raise your prices with confidence, and still remain competitive in the market.
• Begin educating your clients or customers before they buy, so selling becomes a breeze.

TRAINING LESSONS

• Sales Psychology and Pre-Framing
• The Sales Appointment
• Closing The Deal
• Pricing and Packaging

PRACTICAL LESSONS

• Fill Out Square 6 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Discovery Call Questions
• Pricing Your Offering
• Example Sales Responses
• Behind the Scenes at Successwise
• Accountability Buddy: Module 6 Worksheet

MODULE 7: USING SYSTEMS & TECH TO CULTIVATE RAVING FANS

IN THIS MODULE, YOU’LL:

• Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
• Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.

TRAINING LESSONS

• Develop Your Tribe Raving Fans
• Use Technology to Deliver a World Class Experience
• Build Business Systems

PRACTICAL LESSONS

• Fill Out Square 7 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Becoming A Voice of Value
• Mapping Out Your Customer Experience
• Create A Business System
• Example Successwise Systems
• Accountability Buddy: Module 7 Worksheet

MODULE 8: MAKE MORE MONEY FROM THE CUSTOMERS YOU ALREADY HAVE

IN THIS MODULE, YOU’LL:

• Implement five simple strategies to generate more sales from existing clients and/or customers.
• Use a quick & easy email and letter campaign to reactivate lost customers.
• Optimize your current business goals and metrics.

TRAINING LESSONS

• Sell More To Existing and Past Customers
• Working with Ideal Customers
• Metrics and Goals

PRACTICAL LESSONS

• Fill Out Square 8 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• How to Implement a Reactivation Campaign
• Establishing KPIs
• Accountability Buddy: Module 8 Worksheet

MODULE 9: THE FORMULA FOR PREDICTABLE REFERRALS EVERY MONTH

IN THIS MODULE, YOU’LL:

• Start developing ways to incentivize your network to give you consistent referrals.
• Nail down exactly what you want your business to be known for.

TRAINING LESSONS

• Arm Your Referral Network
• Build Your Brand

PRACTICAL LESSONS

• Fill Out Square 9 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

• Build Your Referral Strategy
• Accountability Buddy: Module 9 Worksheet

Sale Page: https://successwise.com/1pmpcourse/

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