Chase Dimond – Ecommerce Email Marketing Course (Up to 02/2024)

Description

Chase Dimond – Ecommerce Email Marketing Course (Up to 02/2024)

WHAT YOU GET?

Course Intro

• My Background (Optional)
• Course Intro + Outline
• Email Revenue Benchmark

Klaviyo Account Setup

• Klaviyo Account Setup
• Campaigns vs. Flows
• Flow Naming Convention

Email Collection

• Integrate Signup Forms
• How To Build A Basic Signup Form
• Build A High Converting Form

Core Email Flows (Pre Purchase)

• Welcome Series for Non Buyers
• Auto Resend Welcome Email 1
• Welcome Series for Non Buyers
• Overview of The 4 Abandoned Flows
• How to Setup the Active on Site
• How to Setup the Added to Cart Metric
• Site Abandonment
• Browse Abandonment
• Abandoned Cart Flow
• Abandoned Checkout Part 1
• Abandoned Checkout Part 2
• Back in Stock

Core Email Flows (Post Purchase)

• Standard – Customer Thank You
• Unique – Customer Thank You
• Cross-sell / Upsell (as a campaign)
• Cross-sell / Upsell (as a flow)
• Replenishment Reminder
• Customer Winback
• Sunset Unengaged (aka break up series)

Core Campaigns

• Campaigns Overview
• The Best Seller Campaign
• The Free Product With Purchase Campaign
• The Referral Campaign
• The Blog/Content Campaign
• The Giveaway Campaign
• The Flash Sale Campaign
• The Product Launch Campaigns
• The Collection Launch Campaigns
• The Expert Campaign
• The Buy Now, Pay Later Campaign
• The Preorder Campaign
• The Holiday Campaign

Segmentation

• Segmentation
• Key Segments For BFCM
• 6 Core Segments

Best Practices + Helpful Tips

• How to Run A Flow Time Delay Test
• How To Integrate An Email Countdown
• How To Resend A Campaign To Non Openers
• How To Enrich Contact Profiles
• How To Run An A/B Test in Klaviyo
• How To Turn An Email Mockup
• Underground Email Tactics & Experiments
• Snooze Button
• Prompt People

Course Conclusion

• Course Conclusion

Bonus Videos

• There’s More to Email
• 5 Steps to Developing Brand Awarenes
• A Real Ecom Brand Email Breakdown
• AI and The Future of Email Marketing
• Effective Email & SMS Leveraging
• Mastering All Things Deliverability
• Training Call – 3/2/2021
• Training Call – 10/9/2020
• My Presentation at IMCX
• Training Call – 12/14/2020
• Training Call – 1/19/2021

Bonus Documents

• 16 Lessons

Alex In My Inbox Archive

• 23 Lessons

Sale Page: https://chasedimond.podia.com/view/courses/email-marketing-course

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