Dana DiTomaso – Analytics for Agencies

Description

Dana DiTomaso – Analytics for Agencies

Grow Your Agency with Google Analytics Training & Templates

Analytics for Agencies teaches agency teams and marketers everything they need to build a thriving analytics practice, scale their processes, and become trusted experts.

• Get proven templates, reports, and frameworks to successfully deliver analytics services
• Learn step-by-step how to audit, plan, and implement a complete Google Analytics 4 and Google Tag Manager setup
• Discover how to transform data into actionable insights and create meaningful client reports in Google Looker Studio and GA4

WHAT WILL ANALYTICS FOR AGENCIES TEACH ME?

Take the mystery out of analytics and prove your value to clients

Establish a strong foundation with the basics

Understand how analytics and attribution works, the impact of privacy laws on data collection, and why you can’t (and don’t want to) track everything.

Develop a framework to inform your processes

Learn how to organize the various Google properties, get templates for account access, and tool recommendations for monitoring issues.

Audit client’s existing analytics setup

Learn how to uncover everything your client is tracking, issues with their setup, and how to present your findings in a meaningful way.

Understand how to set goals that align with analytics planning

Setting real goals is scary. Learn how to ask the right questions, to get a deeper understanding of what matters to the company when goal setting, and how to get clients onboard.

Build and implement a robust analytics plan

Get help determining what you should be tracking and how to create a sandbox to test everything so implementation is smooth once live.

Learn how to create reports and blend data in Looker Studio

Learn how to blend data sources, add custom fields, and build reports that your clients will actually read and understand.

Troubleshoot common analytics problems

We share common issues and solutions so your analytics plans won’t get derailed.

Get the nitty gritty details for specific analytics how-to’s

Access detailed how-to videos that cover everything from cross-subdomain tracking to data retention to core web vitals.

What you’ll learn

The Analytics for Agencies course will teach you everything you need to know about analytics, reporting, and measuring key performance indicators (KPIs) that align with clients goals. We’ll guide you through how to use Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio (formerly Google Data Studio or GDS).

• Effective goal setting, using goals to develop an analytics plan, and measuring your online success
• Data analysis: how to segment data, understand what’s going on, and uncover unique business insights
• Discover which traffic sources and channels bring the highest quality leads
• How to use Google Analytics 4 (GA4) to measure and improve your website’s performance

• The best framework for planning and implementing your analytics strategy
• Learn how visitors engage and consume your content and what pages are performing best
• How to use Looker Studio (formerly Google Data Studio) for creating custom client reports and blending data sources
• How to use Google Tag Manager: setting up triggers, tags, and variables

Sale Page: https://kpplaybook.com/analytics-for-agencies/

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