Phoebe Kuhn – Messaging 2023
Messaging 2023 – Clarify your message, communicate the value of your offers & become magnetic to your ideal clients
Uncover your competitive edge so you can build a brand that stands out, gets noticed and clearly communicates how you can help your ideal clients.
Craft compelling content that gets serious traction, grows your audience, builds trust and positions you as the clear authority and go-to leader in your industry.
Master the copywriting and storytelling skills that resonate and convert your window shoppers into lifelong repeat customers.
HERE’S WHAT WE’LL COVER
Module 1: Customer
Learn how to identify who your ideal client actually is, understand the psychology behind what drives their behaviour and what they desire most, so that you can create the most compelling and effective offers that they absolutely love and know exactly how to speak to them, so they ask questions like, “are you in my mind?!” This is the key to unlocking everything.
Module 2: Positioning
Understand the most valuable skills in business, identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy. This is the foundation to becoming a masterful communicator.
Module 3: Offer
Learn how to create low and high ticket offers based on your ideal clients desires, as well as understanding how to correctly price, when to raise your rates and mastering the nuances of inclusions, boundaries and value stacking.
Module 4: Marketing Psychology
Understand the most valuable skill in business; communication. In this module you will learn cutting edge marketing psychology so you can become truly influential in your messaging. You will learn how to speak to clients at higher levels of consciousness that are more fun to work with and pay premium prices, without flinching. You will understand how to speak to people at every stage of awareness and willingness so you can effectively prime more of your audience to buy and tap into the missing 97% of the market. You’ll get all of the frameworks for identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy.
Module 5: Storytelling
Master the timeless art of storytelling so you can craft unforgettable marketing that penetrates the minds and hearts of your audience.
Module 6: Content
The secret sauce. Learn the exact frameworks for every different type of engagement content, the psychology and strategy behind why and how it works, so you can master getting more results with way less effort. You will also learn how to come up with content ideas, create a content plan, as well as visual design, written format and video.
Module 7: Copywriting
Ready to make sales? Master the art of persuasion by learning how to write show stopping headlines, effective sales posts, magical CTA’s and finally understand the difference in messaging to sell out every single type of offer from 1-1, to high ticket. Then learn how to leverage your client testimonials and turn them into powerful case studies for social proof that actually works.