Description
John Ratliff and Joe Polish – How To Build A Business That Is Worth Selling
THE $65 MILLION SECRET: How To Build A Business That Is Worth Selling (Even If You Never Do)
John Ratliff grew his company by buying 24 other companies. When he got to end, he had a really successful exit. He sold his business for 14 TIMES EBITDA in an industry that trades at 3 to 4 times EBITDA. He did it because he understood what drove the strategic value of the business over and above just cashflow. We will teach YOU the things John did to drive that strategic value (and, typically, he beats the industry multiple by 50% to 100% in almost every deal he does. IN FACT, the “worst” deal he ever did beat the industry average by 50%!)
Our goal is this: You get at least a 50% improvement over industry average multiples.
In this course, we will walk you through the most important steps and most common pitfalls that trip up entrepreneurs all the time when you get to your exit event. We’re here to save you from those mistakes and show you the path to maximize your exit value.
In this course, here’s just a few of the things you will discover and learn:
- Why you should set your company up to sell (even if you never sell it)
- The $65.5 Million Story: The never-before-told story of how John grew, scaled and sold his company
- Think you’re going to run your company forever? Here’s the truth most entrepreneurs need to know…
- The Mindset of a Buyer: What an acquirer wants to know before they buy your company
- The 4 “Drivers of Value” in the exit process (This is what makes your company a very desirable asset)
- One thing you should do to give yourself more entrepreneurial freedom and drive tremendous exit value
The best time to start thinking about an exit for your company - Make your company A LOT more valuable by hiring THIS key team member…
- The #1 thing you need to know about structuring your company for sale: M Y R
- The 2 Types of Sales: The differences between a Financial Sale and a Strategic Sale (and how to spot overlooked strategic value that can skyrocket your company’s valuation)
- A big factor in the successful sale of your company is your internal team – and many entrepreneur get this completely wrong because NOBODY talks about it. This is an area where you should NOT listen to your intuition and gut feelings. There are very specific steps you MUST take to get this right, or things can go BAD very quickly. Here’s who you should tell, how to avoid panic within your company, and EXACTLY what to do…
- 3 secrets for educating and preparing yourself when it comes to selling your company (PLUS: A book about business acquisition Warren Buffett, one of the richest and most successful investors in the world, called “An outstanding book”)
- How to find and attract potential buyers for your business
- 2 questions to qualify buyers and make sure they are worth talking to (AND – a red flag to watch for early on that tells you a transaction will NOT be good for you in the future)
- Having the RIGHT lawyer is one of the most important factors in successful selling a business. Having the WRONG lawyer can kill a deal and cost you a fortune. Here’s how to find and choose the RIGHT attorney – and – what you need to know about the legal aspects of an exit
- What EBITDA is, why it matters and how it works in the valuation of your company
- What “Multiples” are and some common multiples in various industries (AND: How to determine the value of YOUR business)
- Finding Rembrandt’s In Your Attic: Unlocking hidden strategic value in your business so you can sell your company for more than you ever dreamed of (THIS is how John was able to sell his business for 14x EBITDA – well above the industry average…)
- The 3 different types of deal structures, their benefits and choosing the right deal structure for you
- Life After The Exit: The unforeseen challenges entrepreneurs face post-sale and 3 things you should be prepared for
- Meaning, Purpose and Deciding What’s Next: How to avoid entrepreneurial postpartum depression and live a thoughtful, purposeful life
Sale Page: https://geniusnetwork.com/65millionsecretv1/
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