Google ADS Mastery Workshop – Kasim Aslam
Google ADS Mastery Workshop – How To Launch and Scale a “Four-Stage” Google Ad Campaign That’s Profitable To Cold Audiences… Even If You’ve Failed At Google Ads In the Past
In this workshop, Kasim will show you:
- The “Golden Ratio” ad strategy that’s the key to making Google Ads work…even in competitive markets
- The 4 campaign-types every advertiser must know (but that few actually implement)
- Step-by-step walkthrough of a campaign buildout so you can start generating clicks the very next day
- A little-known keyword strategy that identifies the hottest buyers your competition is missing
- The “2 – 4” bid strategy that’s the key to making competitive keywords profitable, PLUS…
- All the proprietary tools, templates, and checklist you need to eliminate confusion and launch a profitable Google Ad campaign the right way, the first time.
Here’s how it’ll work…
By the end of this live, virtual training, you’ll know how to build a full Google Ads campaign that leverages the 4 critical ad-types:
- Branded: This is a campaign that protects your brand and prevents competitors from stealing your traffic! It also ensures that people who are looking for you find you quickly (and go where you want them to go) and gives you critical data to optimize conversions once they’re off of Google and on your site. (TIP: Many advertisers don’t bid on their own branded terms, but you’ll see why it’s not only essential, but highly profitable, too.)
- Competitor: This campaign targets your closest competitors, and allows you to ethically snipe their traffic by positioning your product or service as the perfect contrast. It’s sneaky, but oh so effective.
- Remarketing: 98% of your traffic isn’t going to convert on their first visit! This campaign brings people back around and helps you continue to stay in front of prospects, reinforce your brand, and maximize your conversions. This campaign delivers the highest ROIs, but without the other three, your results will dry up in weeks, if not days.
- General: This is the campaign that finally lets you SCALE your marketing by tapping into the MASSIVE volume that Google can deliver. (63,000 searches a second, remember?) IMPORTANT: Don’t attempt this campaign-type in isolation, or you will almost certainly lose money. This only works if you launch and optimize the other three campaigns, first.
- Gain an understanding of bidding strategies from launch to long-term sustainability
- Know how to properly set up conversion tracking (the #1 most catastrophic error people make in their Google Ads!)
- Understand the fact vs fiction of Google’s recommendations (SPOILER ALERT: They aren’t always shooting you straight on the bid and budget recommendations.)
- Know when to play by the rules, and when to “break the rules” t
Kasim is the Digital Marketer ELITE traffic coach – our highest tier accelerated growth coaching program. He was recently named one of the Top 50 marketing thought leaders by the University of Missouri and he’s the author of best-selling book 7 Critical Principles of Digital Marketing.
His company, Solutions 8, has been in business for 14 years, with a significant amount of experience with high clients, from one of the world’s foremost authorities in SEO to Harley Davidson. He’s built an entire business on Google Ads that focuses ONLY on Google Ads.