Elizabeth McCravy – Booked Out Designer
Booked Out Designer isn’t just a “design course” like all the others you may have seen. It’s a 9 module transformation that will take you from overwhelmed, burnt out, and under-earning to an in-demand, confident, and successful designer.
- You learn how to run client projects smoothly with a consistent, easy-to-follow system that you and your clients will love.
- You get the skills and confidence to attract high-paying clients, so you can head towards that dreamy 6-figure goal.
- You discover how to create a business that gives you financial freedom so you can finally quit your 9 to 5 and take your biz from hobby to legitimate business.
- You’re put on a path to be recognized as a leader in your design industry and niche.
- You’ll learn how to professionally market your business so you don’t have to solely rely on Instagram to attract and book dreamy clients.
- You’ll learn how to price your services, confidently sell to potential clients, and hit your next big income milestone (and many more to come)!
Each module inside of Booked Out Designer contains short to medium length videos where we go in depth on a topic. If you’re an avid listener of the Breakthrough Brand Podcast, then you’ll LOVE the course format. It seriously feels like a turnt-up podcast episode (but, with slides , video, and even more business strategy secrets!).
What’s waiting for you inside of Booked Out Designer once you become a member…
MODULE ONE: MARKETING YOUR DESIGN BUSINESS
It all begins with a solid marketing strategy, and you’ll find that marketing is a huge focus of this course! In module one, I’m teaching you how to build an audience, get traffic to your offers, and stand out in a crowded marketplace.
IN MODULE 1 YOU’LL DISCOVER:
→ The magnetic marketing and mindset principles you need to successfully sell your offers
→ The secret to influencing and attracting quality clients — this exercise will BLOW YOUR MIND
→ How to craft an irresistible offer that will get you booked out with dream clients
→ The keys to building an authentic personal brand
→ How to create a streamlined content marketing strategy that doesn’t leave you on the hamster wheel of showing up #everywhere
→ How to attract high-quality clients who will pay top dollar for your work
MODULE TWO: YOUR NICHE, IDEAL CLIENT, & WEBSITE
Get ready to discover your niche, who your dream client is, and all the must-haves for those essential pages on your website. In this module, you’ll learn the TRUTH about “niching down” and “ideal client avatars” and get a plan that actually works for you.
(P.S. If this module sounds too #basic for you, you should know… Even the designers who had been at it for years said they got so much from these trainings!)
IN MODULE 2 YOU’LL DISCOVER:
→ A strategic niching and specialization plan that works for you
→ How to attract your ideal, qualified client (and figure out who that even is in REAL life!)
→ How to create those essential website pages to be high-converting
MODULE THREE: NETWORKING TO BOOK CLIENTS
Networking is one of those secret keys to building a successful business that not enough people talk about. From Instagram DMs to podcast pitches and live events, this module will help you be a networking ninja (and make lots of fellow entrepreneur friends)!
IN MODULE 3 YOU’LL DISCOVER:
→ How to get high-quality referrals from other designers and creatives
→ Non-creepy network tips for Instagram and in Facebook Groups
→ How to write pitches that will land you podcasts, speaking opportunities, and guest blogging offers
→ The best networking tips for in-person events
→ How to get IN FRONT OF your dream clients with my visibility blueprint system
MODULE FOUR: MARKETING ON SOCIAL MEDIA
If you struggle with content creation, marketing, and confidence on social media … you’re in the right place. In this module, I break down all things Instagram and Pinterest marketing. (Although you can apply the principles to other platforms too!)
IN MODULE 4 YOU’LL DISCOVER:
→ How to create a compelling Instagram profile people want to follow
→ My best tips for sharing your personal life and keeping your boundaries
→ How to plan all of your Instagram content for the whole month… in one sitting!
→ How to grow a following on Instagram AND book clients on Instagram (2 different strategies!)
→ How to book clients from Pinterest as a designer — this advanced training will give you Pinfinite ideas
MODULE FIVE: LEGAL & FINANCIAL BUSINESS FOUNDATIONS
This module is all about the legal, ethical, and financial side of your design business. And, I promise to make it fun, ok?! You’ll leave this module feeling confident in your contracts, an understanding of biz lingo like LLCs and SPs, and with a financial tracking/planning system to help you make more money.
IN MODULE 5 YOU’LL DISCOVER:
→ *NEW* An attorney-drafted contract template you can swipe and customize for your business ($350 value)
→ How (and when) to hire a bookkeeper and accountant
→ My recommended credit cards, banks, health insurance companies, and more
→ How to streamline and track your finances so you actually know how much you’re making
→ Design Integrity principles — how to avoid copying others and what to do if you’ve been copied or accused of copying
MODULE SIX: PRICING FOR PROFIT
This module is all about MONEY, honey. You’ll learn how to create premium design packages, how to price your services appropriately, how to break the money mindset blocks keeping you stuck, and so much more.
IN MODULE 6 YOU’LL DISCOVER:
→ The principles of profitable pricing
→ My EXACT pricing system: The all-inclusive package
→ How to finally stop undercharging and attract clients who will pay your prices
→ How to confidently raise your prices and still make sales
MODULE SEVEN: MAKING THE SALE (DISCOVERY CALLS & PROJECT PROPOSALS)
Get ready to feel confident selling your services on sales calls because this module gives you exactly what you need to book your dream clients with confidence.
IN MODULE 7 YOU’LL DISCOVER:
→ How to respond to initial client inquiries with confidence (and a plan!)
→ My 3 different discovery call methods for booking clients
→ How to prepare for and execute amazing discovery calls
→ My complete client booking process from start to finish
→ A play by play of how to execute a discovery call
→ Major discovery call mistakes to avoid (and the awkward things that might happen!)
MODULE EIGHT: CREATING A WOW-WORTHY CLIENT PROCESS
This is the QUEEN of the course and probably everyone’s favorite module. I teach you my EXACT client process from the initial booking all the way to launch and blogging the project. What’s taught in this module can be applied to you regardless of your design business type. And, best of all… I don’t hold anything back. You get to see it all, and it WORKS.
IN MODULE 8 YOU’LL DISCOVER:
→ My exact client process start to finish — nothing left behind! (*NEW* ClickUp Project templates!)
→ How to clearly communicate expectations and boundaries with clients
→ How to get feedback from your clients as you design
→ Keys to giving meaningful client gifts that don’t break the bank
→ How to avoid all the headaches that can come with client projects
→ How to use your last project to book the next
MODULE NINE: PUT IT INTO ACTION: REAL CLIENT CALLS WITH ELIZABETH + CLIENTS
It’s one thing to have someone TELL YOU how to do something, but it’s another thing to see it all played out in a real situation. Plenty of design courses tell you how to run a client meeting, but THIS COURSE shows you too. In this module, you’ll get to see 4 different types of client meetings with 4 different clients. All REAL, and filmed prior to me creating this course.
IN MODULE 9 YOU’LL SEE:
→ Client communication videos: See how I communicate with clients throughout the design process
→ How client meetings might look different with different industries and clients at different stages of their business
→ Client meetings like kick-off calls, wrap-up calls, and website training calls!