Description
Luisa Zhou – Sold Out Sales Page
Sold Out Sales Page – Want to know the “secret” to (quickly and easily) writing sales pages that sell out every one of your coaching packages and courses?
INTRODUCING
For the first time ever, I’m sharing my top-performing, proven sales page templates, and actual sales pages, for every type of product I’ve ever sold in my coaching/course business:
These proven sales page formulas — and the actual sales pages I used them for — have generated anywhere from thousands to millions of dollars in sales… each:
The Coaching Package Sales Page
A coaching program sales page is different from any other sales page. Because often you’re using the sales page to invite someone to schedule a sales call (instead of directly buying).
So what’s the fine line between giving too much information and not enough information on this type of sales page? How much detail should you share about what is included? Should you include the price or not? I walk you through all of this using my own EMPIRE sales page example.
The Proof: This sales page pre-sells a $20,000 coaching program and has directly driven over a million dollars in sales.
The Course Sales Page
Want to sell out your course? This is most likely the sales page you’ll use (for courses ranging from $300 to $1,000).
What formula works best for this type of offer? How much detail should you include? How long should the sales page be? I’ll walk you through all of it with my own My First 10K Subscribers course sales page.
The Proof: This sales page (and my other course sales pages that follow this template) consistently drive over 2%+ of page visitors to buy… which has resulted in tens of thousands of dollars in sales.
The Flagship Course Sales Page
What does the sales page for a course that has sold well over $1 Million in sales look like? Not to mention a course that sells for $2,000?
I’ll show you — and break down how you can create a sales page like this for yourself — by walking you through my masterpiece…
My Employee to Entrepreneur sales page. This work of art (seriously) is the result of $40,000+ spent on hiring lots of different copywriters, hundreds of thousands of dollars spent on advertising to test different sales page versions, and gallons of my own blood, sweat, and tears.
Skip all of that and get the shortcut via this template when you’re ready to sell out your own flagship course (where the price is $1,000+).
The Proof: This sales page layout has driven well over a million dollars in sales.
The Mini-Course Sales Page
What about when you want to sell a course in the $50 to $200 price range?
This is my favorite type of sales page to write. Because it’s fast, fun, and oh so profitable. With the layout and example I share with you, you’ll be cranking out these massively profitable sales pages in just a few hours.
The “Proof:” This sales page template brings in thousands of dollars in sales each time I use it.
The Not-a-Sales Page Sales Page
You know when you get an idea for an offer and you just want to run with it? Which means you might not have the time to put together a fine-tuned sales page?
I’ve got you covered there too. With my “Not-a-Sales-Page” Sales Page template, which I have used to sell $400 to $3,000 courses and group coaching programs on-the-fly.
The “Proof:” The actual sales page I walk you through in this lesson generated over $10,000 in sales (and took me less than an hour to put together).
Here’s how this course is broken down:
In the first module, I’ll share with you the underlying Sold Out Sales Page Principles and the Formula I use to start every sales page. Via 3 to-the-point video lessons, you’ll learn:
5 Common Misconceptions about Sales Pages
At this point, I’ve worked with thousands of students and clients and have written or co-written well over a hundred sales pages. There are 5 common misconceptions I see all the time when it comes to creating a sold out sales page.
First, we’re going to clear up those 5 misconceptions to make sure you don’t stay stuck with no sales.
5 Questions I Answer First Before I Write ANY Sales Page
These are the 5 questions I always answer before I write a single word for any sales page.
After this lesson, you’ll be using these five questions to make your sales page SO much faster and easier to write too…not to mention so much more effective at making sales as well!
My Sold Out Sales Page Formula
You know that saying, “Know the rules so you know how to break them properly?” That’s exactly what’s going on here. You’ll learn my 8-part Sold Out Sales Page Formula, as well as the underlying principles behind each part of the formula.
This way, once we get to each specific sales page template, you’ll understand WHY we’re breaking the rules that we do for that product sales page…so you can create the most effective sales page for yourself.
Proof:
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